Privacy Policy

Privacy Policy

Last updated: June 2026

SJ ECOMMERCE LTD (Company Number 17254509), registered at 128 City Road, London, EC1V 2NX, United Kingdom, is the data controller responsible for your personal data collected through this website.

1. Data We Collect

We may collect the following personal data:

  • Name and surname
  • Email address
  • Billing and delivery address
  • Phone number (collected at checkout or via sign-up forms, used for order communications and, with your consent, SMS marketing)
  • Payment information (processed securely by our payment provider)
  • IP address and browsing data

2. How We Use Your Data

We use your data to:

  • Process and manage your orders
  • Communicate with you about your order or enquiry
  • Send you marketing communications, including SMS messages, where you have given consent
  • Comply with our legal obligations
  • Improve our products and services

3. Legal Basis

We process your data on the basis of contractual necessity, legal obligation, and, where applicable, your explicit consent.

4. SMS Communications

With your consent, we may send you SMS (text message) communications, including order updates, delivery notifications, and promotional offers from Lily's Garden Furniture.

  • You can opt in to SMS communications at checkout or through our website sign-up forms.
  • Message frequency may vary. Standard message and data rates may apply.
  • You can opt out at any time by replying STOP to any SMS message you receive from us.
  • For assistance, reply HELP or contact us at hello@lilysgardenfurniture.co.uk or call 020 3951 5012.

5. Data Sharing

We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our business, including:

  • Klaviyo — our SMS and email marketing platform, which processes your phone number and email address to send marketing communications on our behalf.
  • Shopify — our e-commerce platform, which processes your data to facilitate transactions and store operations.
  • Payment processors and delivery partners, as necessary to fulfil your order.

All third-party providers are required to handle your data in accordance with applicable data protection laws, including the UK GDPR and PECR.

6. Data Retention

We retain your data for as long as necessary to fulfil the purposes described above and to comply with applicable legal obligations.

7. Your Rights

Under UK GDPR, you have the right to access, rectify, erase, restrict processing, object to processing, and request data portability — including data used for SMS marketing. To exercise these rights, please contact us at:

8. Cookies

We use first-party and third-party cookies to enhance your browsing experience. You can manage your cookie preferences at any time through your browser settings or our cookie banner.

9. Changes to This Policy

We reserve the right to update this policy. We will notify you of any significant changes via our website.